The Next Generation Trading Platform in Your Pocket

The Next Generation Trading Platform in Your Pocket

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Designing institutional FX trading mobile app for a high-tech solution provider.

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As an independent designer, I had the opportunity to partner with T+ Interactive and Spark Systems' in-house team to design and develop the mobile app (iOS and Android) of its early product in 2018-2019. The target users of this app are institutional forex traders from Hedge Fund Firms, Corporate Treasuries, and International Banks.

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Please enter the password to read the full case study. 

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Making Affiliates’ Life Easier

Making Affiliates’ Life Easier

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Why don't more people actively use our product? What can we do as a designer?

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Affiliate Marketing or Affiliate Advertising is one of the most intriguing domains during my tenure at Lazada. Unlike other Ads siblings such as Search and Display, which are matured and proven solutions, Affiliate Ads is the first kind of thing in e-commerce in the region. It sparked my curiosity. As an incubation project, there are plenty of rooms for experimentation.

If you are not familiar with Affiliate Marketing, let me give an overview.

What is Affiliate Marketing?

In a typical e-commerce ecosystem, we recognise two main players: Seller and Buyer.

 

Well, actually... we have another lesser-known player that we call Affiliate. An Affiliate can be a Social Media Influencer, Key Opinion Leader, Content Creator, or anyone else who wants to earn extra income.

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In a nutshell, an Affiliate:

  • Doesn’t develop or ship a product.
  • Promotes other people's products to his/her audience.
  • Earns a commission for every item sold.

Since no product to develop, the barriers to entry and the risk to become an Affiliate is quite low. Pick among millions of other people’s products, promote them online, and earn while you sleep. Where do the Affiliates pick the products to promote and earn money? It’s through the Affiliate platform – the product we are talking about.

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The Focus of Case Study

The focus of this case study is solving an ambiguous, high-level problem and breaking it down with the Double Diamond framework. 

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Please enter the password to read the full case study. 

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Everything is Personal: Targeted Advertising

Everything is Personal: Targeted Advertising

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Reach the audience that matters the most with the power of AI and Big Data.

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The Problem with Traditional Advertising

Let’s say we sell sandwiches and spend hundreds of thousands of dollars to put our message on Billboard that is located at a premium location. At the end of the day, it’s our educated guesswork that the audience gets our message.

In other words, we pay advertising dollars on all prospects, including those who have no interest in our sandwich at all.

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Enter Personalised Advertising

What if we can specifically place our “billboard” on the audience that matters to our business? Just for examples:

  • People age 17-50 y.o. who are hungry and actively searching for a sandwich.
  • Currently nearby our Sandwich shop.

We can, then, minimize wasting our advertising dollars on irrelevant or unrelated audiences. This is possible because of the amount of data that’s being collected every minute, every second. Modern Advertising, undoubtedly, heavily relied on data and algorithms. The opportunity to create highly customized and personalized Ads is limitless.

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Please enter the password to read the full case study. 

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Figma Microinteraction #1

Figma Microinteraction #1

An experiment with Figma prototyping. Tools: Figma + Content Reel plugin for pictures + Inconify for icons + Mapsicle for map content. Key Features: Vertical/Horizontal Scrolling within a Frame, Smart Animate, Auto Layout, Open...
In the Blink of an Eye: Designing a Dry Eye Detector

In the Blink of an Eye: Designing a Dry Eye Detector

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Leveraging digital technology to diagnose a potential case of Dry Eyes. 

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In 2019 I had the privilege to design a Dry Eye Dectector app for Systane, the World’s No. 1 Eye Care brand. This project was a collaboration with The Sunny Side Singapore and T+ Interactive. The app is designed for a tablet that’s mounted on an in-store display unit and was rolled out in 20 Watsons stores across Singapore in late 2019.

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Please enter the password to read the full case study. 

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