Great products do not happen by accident.

From the high-level thinking down to the last details, a great product is thoughtfully designed and leaves nothing to chance.

Over a decade, I’ve been fortunate to collaborate with some of the best talents to deliver products that not only I am proud of, but also the customer loves. This section is highlights of my recent work as an in-house designer in a corporate setting as well as an independent designer.

Note: As I am gradually developing these case studies in my free time, expect to see more in the coming weeks or months.

The Next Generation Trading Platform in Your Pocket

Spark Systems is the first high tech solution provider for institutional forex trading that is originated in Asia.

Everything is Personal: Targeted Advertising

Lazada Advertising is a large scale ecosystem that encompasses multiple Ads solutions in 5 platforms.  

Making Affiliates’ Life Easier

The focus of this case study is solving design problems with the Double Diamond framework.

In the Blink of an Eye: Designing a Dry Eye Detector

This product is a customer-facing app I designed for the World’s No. 1 Eye Care brand.

Reaching out Global Leaders and Decision Makers

The Startup My City was Hitachi's content hub to create awareness about the company's Social Innovation solutions.

Keeping Customers Engaged with a Habit-forming Product

This case study will focus on habit-forming in the context of e-commerce based on Nir Eyal’s Hook Model.