Random thoughts, notes, scribbles.

Here I externalize my thoughts and share my learning journey. Since I was a child until my college days I was always passionate about drawing. I sketched all the time. Somehow this habit virtually stopped when I become a full-time professional designer. I completely turned into a digital person.

Not until recent years I rediscovered the fun of hand sketching and related it to my professional goal. I realized that sketching can be a powerful tool to organize and externalize my thoughts. When we are talking about one of a designer’s challenges these days – that is solving complex, ambiguous, and seemingly intractable problems — visual is more effective than verbal or written communication. And unlike digital visualization, we can perform a quick sketch in front of others in real-time.

AARRR Framework to Grow Users

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Divergent & Convergent

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Nir Eyal’s Hook Framework

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Moment of Truth

Moment of Truth

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