When we talk about user experience, most of the time we are referring to goal or task-centered design. 

What is the user trying to achieve? We then follow up with Task Analysis based upon the user’s goals.

In the context of e-commerce, however, people are not necessarily trying to accomplish something specific. There is a segment of user that we call “Unplanned Shoppers”. They come to be told what worth buying. They are bored. They have money. They want to be entertained. How can we retain and generate revenue from them?

The short answer is by making our product a habit and part of their routines. This case study will focus on building habit-forming products based upon Nir Eyal’s Hook Model.

Work in progress. Coming next…