Reaching out Global leaders, Decision-makers, and Influencers.
Startup My City Campaign Site
Hitachi wanted to boost its profile as the industry leader in Social Innovation business and connect with the target customers: Global business leaders, Decision-makers, Influencers. The problem is communication is becoming harder and harder to control. People are being overwhelmed with information overload.
Instead of screaming louder to seek attention in a noisy world, Hitachi reached the audiences through an integrated thought leadership programme. The company partnered with The Economist Intelligence Unit as the source of information on a theme that interests the audiences.
The theme is “StartUp My City: Smart and sustainable cities in Asia Pacific”. I designed the online content hub that is part of the company’s Global Brand Campaign.