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Humanizing Technology Through Design

Welcome to my website. I am a designer based in Singapore.

Why do so many digital products miss the mark? Many believe that cutting-edge technology and savvy marketing lead to success. But here’s the catch: people buy products to solve their problems. The key lies in deeply understanding the human – the people interacting with the product. Designers, armed with empathy, excel in translating user problems into demand. My goal as a designer is solving meaningful problem and crafting digital experiences that people love.

Highlights

UI DESIGN | OLEA

The dashboard design aims to curate the report by presenting data in a format that’s easy to digest, enabling investors to make informed decisions at a glance.

PRODUCT DESIGN | OLEA

Raising financing request has historically been cumbersome and time-consuming. By leveraging AI automation, we aimed to cut down administrative tasks.

MOBILE APP | SPARK SYSTEMS

Designed for institutional investors, this app was a companion of its desktop platform and tailored to meet the needs of financial professionals.

DESIGN SYSTEM | OLEA

As the founding designer at Olea, a Standard Chartered Ventures portfolio, my initial task was to develop a scalable design system from the ground up.

PRODUCT DESIGN | LAZADA

Small businesses selling on Lazada found the earlier Ads platform too complex, which deterred them from considering these solutions as viable options.

KIOSK | SYSTAINE

Launched in 20 Watsons stores across Singapore, this app enhanced customer engagement while promoting eye health awareness.

OTHER

Here’s a collection of creatives I’ve created over time, from sketches and wireframes to  journey maps.

GEN-AI

Here is a curated collection of images I’ve created with Midjourney over the past year.