Humanizing Technology through Design
Welcome to my personal website. I am a Visual and Interaction Designer based in Singapore.
Why did so many digital products fail? We may think if a product is built with cutting-edge technology and crafted with a strong marketing message, commercial success is highly likely. And yet, we can’t ignore that most people buy a product to solve their problem. As such, a deep understanding of human, the people who interact with the product, is critical.
The cause of failed products is quite often a misalignment between the product offers and the user’s needs. Equipped with empathy, designers are skilled at articulating people’s needs and translate them into demand. My mission as a designer is to help businesses grow by delivering best-in-class products that customers love.
Highlights
Random Work and Scribble
Some random stuff. Unstructured content, mainly visual and less wordy.
The Next Generation Trading Platform in Your Pocket
Designing mobile solutions for institutional forex trading, its trade-offs, and other design-related topics.
Making Affiliates’ Life Easier
The focus of this case study is solving design problems with the Double Diamond framework.
Everything is Personal: Targeted Advertising
In the Blink of an Eye: Designing a Dry Eye Detector
Reaching Global Leaders and Decision Makers
The Startup My City was Hitachi’s content hub to create awareness about the company’s Social Innovation solutions.
Keeping Customers Engaged with a Habit-forming Product
This case study will focus on habit-forming in the context of e-commerce based on Nir Eyal’s Hook Model.
The Beauty of Nature, Captured.
My other passion: travel photography. I share some of my favorite shots in the past few years.