Humanizing Technology through Design

Welcome to my personal website. I am a Visual and Interaction Designer based in Singapore.

Why did so many digital products fail? We may think if a product is built with cutting-edge technology and crafted with a strong marketing message, commercial success is highly likely. And yet, we can’t ignore that most people buy a product to solve their problem. As such, a deep understanding of human, the people who interact with the product, is critical.

The cause of failed products is quite often a misalignment between the product offers and the user’s needs. Equipped with empathy, designers are skilled at articulating people’s needs and translate them into demand. My mission as a designer is to help businesses grow by delivering best-in-class products that customers love.

Highlights

The Next Generation Trading Platform in Your Pocket

Designing mobile solutions for institutional forex trading, its trade-offs, and other design-related topics.

Everything is Personal: Targeted Advertising

Lazada Advertising is a large-scale ecosystem that encompasses multiple Ads solutions in 5 platforms.  

Making Affiliates’ Life Easier

The focus of this case study is solving design problems with the Double Diamond framework.

In the Blink of an Eye: Designing a Dry Eye Detector

This product is a customer-facing app I designed for the World’s No. 1 Eye Care brand.

Reaching Global Leaders and Decision Makers

The Startup My City was Hitachi's content hub to create awareness about the company's Social Innovation solutions.

Keeping Customers Engaged with a Habit-forming Product

This case study will focus on habit-forming in the context of e-commerce based on Nir Eyal’s Hook Model.