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Iwan Kurniawan

User Experience Design

A seasoned UX designer with more than a decade of experience in a digital agency, global corporation, and e-commerce industry. I design digital products by applying human-centred design approach.

Featured Work

Spark Systems FX Trading Mobile App

Spark Systems is the first high tech solution provider for institutional forex trading that is originated in Asia. I designed the mobile experience in addition to its existing desktop platform.

Systane Digital Dry Eye Detector

The Systane digital dry eye detector is a customer-facing app I designed for Alcon. The app enables a new type of diagnosis that simplifies the user’s task. 

Hitachi Singapore Corporate Portal

The objective of the redesign is to strengthen Hitachi position as a Global Social Innovation Company. Concurrent with this objective, we also wanted to design a better user experience, fix some design flaws and improve the key metrics.

Startup My City Campaign Site

The Startup My City is an integrated thought leadership programme in ASEAN. It’s a collaboration between Hitachi and The Economist Intelligence Unit to boost the company’s profile among business leaders, decision-makers, and influencers.

Energy Management Mobile App

Prototypes for a Singapore Start-up. The Energy Management System app is about tracking energy consumption by connecting the network of physical devices. 

Mann+Hummel Group Website

Mann+Hummel, a German manufacturing group, is a global leader in the field of filtration. I designed & developed the Air Filter section (English & Chinese) of the corporate website. Click here for a preview.

The Sunny Side Website

The Sunny Side is a Singapore-based agency, an ecosystem of creatives and technologists that has worked with brands like P&G, Novartis, Sephora, and Rotimatic.

Sesh Sampath

Sesh Sampath is the former CEO of BBDO Singapore that has turned the company into a creative and business powerhouse. During his tenure, the company was ranked the 13th best agency in the world and No. 2 in Asia.


I started my career as a web designer for one of Indonesia’s largest online auction in the early 2000s. In 2008, I relocated to Singapore to join Comwerks, a WPP Company, and then Hitachi, the Japanese Conglomerate, and have been living in the city-state since then. In 10 years after I set foot in Singapore, I had worked with large corporations, government agencies, entrepreneurs, and start-ups.

I design multi-platform digital products by taking a human-centred approach. I believe the key components to digital products are not only pixels and code. A product must first satisfy a need of the people who use it before anything else. My goal is to build products that meet the user’s needs and are desirable, technically feasible, and commercially viable.

Find me on LinkedIn for more details and let’s connect!

The brands and organisations I have worked with:

Global Brands

  • Citibank
  • eBay
  • Hitachi
  • Mann+Hummel
  • Microsoft
  • Novartis
  • Spark Systems
  • Sumitomo Mitsui Construction Corporation
  • Sunglass Hut

Government Agencies

  • Energy Market Authority, Singapore
  • His Majesty Sultan’s Flights, Brunei
  • Ministry of Manpower, Singapore
  • National University of Singapore
  • Nparks, Singapore
  • People’s Association, Singapore